Why isn’t there a beer called “Aloha” in Hawaii? That was the question asked by new co-owner of Aloha Beer Company and President & CEO of NAI ChaneyBrooks Mr. Steve Sombrero as the Company opened up its facilities to Japan-America Society of Hawaii. Seventy-three JASH members and guests gathered on July 26 at the Aloha Beer Company on Nimitz Highway, next to Sam Choy’s Restaurant. Hawaii 5:01’s are for providing networking opportunities to JASH members and to introduce JASH to potential new members. On hand to welcome JASH and its guests were Mr. Sombrero, co-founder and partner Mr. James Lee, Brewmaster Mr. Dave Campbell, and Beer Hall Meister Mr. Stacey Santos. Executive Chef Aurelio prepared a sumptuous sampling of food which were more of a gourmet dinner items than pupus. The food was well-complemented by an endless supply of specialty beers provided by Aloha Beer. Brewmaster Campbell conducted the guests on a tour of the factory. Aloha Beer Company Brewery and Beer Hall operates a spacious bar and restaurant, open to the public from 4 p.m. until 10 or 11 p.m., depending on the days, closed on Mondays. Says co-founder Mr. Sombrero: “One of the things is that our product sells itself, because we have such a great name, Aloha Beer. At the end of the day, we’re not selling beer, we’re selling Hawaii. People love Hawaii and because we care about Hawaii, I think we’re the right people to make it happen.” So go try it and see for yourself!
JASH would like to thank Mr. Steve Sombrero, Mr. James Lee, and the rest of the Aloha Beer staff, as well as NAI ChaneyBrooks, for hosting this very unique Hawaii 5:01 event